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Petroleum
 
 

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Petroleum
Brief Overview

After Georgia had regained its national independence, fuel traders started developing the retail sale of oil products and building petrol stations without any brand (uniform standards). IberCompany was one of the first to import fuel from Europe and the first to introduce the retail chain’s culture of brandend PSs under the name IberCompany in 1995.

 


The beginning of branded retail chains, strengthening of oil companies and their promotion in this business gradually eliminated non-branded PSs, yielding most of the Georgian markets to major oil companies only.

 

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