The brand "Optima" appeared on the market in May 2017. The company operates in several regions of Georgia with more than 20 gas stations and offers customers access to a shop, car wash and other additional services in addition to fuel. According to the brand concept, everything is simple in Optima, and the services are easy to use, as evidenced by the visual representation of gas stations in bright colors such as light green and blue. Most importantly, customer always gets European quality fuel here at a reasonable price and takes care of own car, in addition. That is the reason why Optima's slogan is "Optimal Choice." The strategy involves expanding the loyalty program and creating value for loyal customers.